Who We Are
Alex Montalenti graduated from the University of Vermont in 1999. His last year in business school he completed a business plan in his Entrepreneurship class however, the professor cautioned of the challenges that accompanied being an entrepreneur. But Alex has always loved a good challenge.
That summer he founded the business for which he had written the plan. He launched the first website for college kids to find local info, discounts and conveniences, ultimately helping them save time and money. Out of a small office in downtown Burlington, Vermont overlooking Lake Champlain, they hired interns from the university to work on their team. Alex and his partners called the website DiscoverBurlington.com. They would do Guerilla marketing and blitz the town and university, to get people to visit their website and make it their homepage. It was working.
Later they launched the Burlington Internet Company to build websites for the local businesses, while just learning about the power of the World Wide Web. They built sites for car dealerships, pizza places, event venues, stores and more. Burlington, Vermont was now online because of Burlington Internet Company.
Alex Montalenti and his partners were one of the world’s first creators of an online supermarket, long before Instacart way back in 2000. Not only that, but they put together the world's first online food delivery services for over 50 restaurants, before UBER delivery in 2001.
In 2002, Alex moved back to New York where he met his partner Daniel Radu. Together they launched numerous successful businesses together.
Dan and Alex launched the first automated IDX website solution for real estate for New York in 2002 called eRealtyMedia.com. The company is still live and thriving today, serving hundreds of brokerages and agents.
They built New Media Systems, a technology consulting firm and acquired contracts with the New York City Health and Hospital Corporation to build their company intranet and help with electronic document management and imaging.
They built one of the first systems for the automation of property tax reduction filings, using public data from multiple states and sources that has yielded tens of millions of dollars of business for their clients.
They created the first national real estate listing syndication service in 2005 before List Hub took over the industry.
They launched a social media agency called GetSocialBranding to help Realtors build out their social media presence, when Facebook came on the scene with business pages.
While doing business in Romania they saw a unique idea called Minicards and they got the rights for the USA. They launched one of the first North American mini brochure distribution companies in New York City in 2007. They expanded to Miami in 2009, competing with companies like CTM brochure distribution. Minicards USA had displays in over 500 top brand hotels including Marriott, Hyatt, and Hilton, and advertising notable brands like Macy's, NBA, Nintendo, Uber, Lyft, Reebok, Crocs and more.
Alex invested in real estate in Buenos Aires, New York, Romania and Miami between 2004 and 2013.
In 2018 Alex and Dan created a unified vision and business plan and returned to real estate technology to launch Real Grader. They created a proprietary tool to measure the online presence for real estate professionals across social media, google and real estate profiles. The software has now graded over 30,000 real estate professionals and that number is growing every day.
This was the first business where they raised money and as a result, it is growing exponentially.
In 2019 they invented the Instacard - one of the world's first digital business cards. Real Grader's digital business card is now widely adopted by thousands of agents through partnerships with eXp, Douglas Elliman, EXIT, Berkshire Hathaway, and countless other brands.
In 2022 they created the Real Estate Influencers program and established an authoritative list of the top Influencers in the world.
Recently expanding their team to 30, Real Grader helps thousands of agents, brokers and brands navigate the new digital reality of the real estate industry. Their mission is to help reduce the stress and expand the digital footprint for real estate agents worldwide.
